OUR MISSION

We provide our clients with insightful and useful information for making marketing decisions. We will accomplish this by employing innovative methods whenever possible by finding new ways to apply traditional methods. We are always responsive to our clients’ needs for reliable and valid information that is delivered on time.

OUR PROCESS

From data collection to analysis, Research Associates supports the full range of marketing research needs. Our highly educated and experienced researchers and analysts are committed to the highest standards of professionalism, efficiency, and accuracy. Prior to commencing a project, we ensure that everything is in place to run smoothly — pre-testing of the survey, staff preparedness, all monitoring processes, and time lines. These are the prerequisites for precision results delivered on time.

SURVEY DESIGN AND DEVELOPMENT

It’s not quite as simple as just asking a lot of seemingly relevant questions. The way in which queries are articulated, structured, and sequenced can have a huge impact on the success and accuracy of a survey. Depending on your needs, we can assist you with questionnaire design and development to whatever extent necessary. We’ll help you get from start to finish or anywhere in between. Our seasoned design and development staff, can take the burden off your shoulders by making sure that surveys are user friendly and statistically valid. Here’s the process we follow in questionnaire development:

Step 1: Determining what you need to know and for what purpose.

Step 2: Identifying who should be surveyed - clients, target market, competition, etc.

Step 3: Calculating the sample size of the population to be surveyed.

Step 4: Defining how the data should be collected, whether by telephone, mail, the Internet or focus groups.

Step 5: Developing and refining the questionnaire to assure optimum survey performance and results.